Hi UCD Team,
We're The 215 Guys
Est. 2014
We have been offering Philadelphia and beyond an affordable, straightforward option for stylish website design for about 10 years. We're a tight-knit and nimble team (including our 2 office dogs) and we're passionate about being the go-to trusted advisors for the businesses we work with.
Overall, we’ve been told that we’re an amazing group of people to work with by pretty much everyone. In all seriousness though, we’re just a group of creative pals doing what we love!
The Essentials
Modern Design + WordPress - Say buh bye to Drupal! Along with our years of clean and fun design, WordPress is the platform we build on - it provides an awesome ease of use.
Mobile Responsive Design - We design all of our sites with mobile in mind, making sure your new site performs great on smartphones, tablets and other screen sizes.
Backend Manager (CMS) + Training - This backend provided by the Content Management System will allow you to easily update and maintain your new site. Once complete, we’ll deliver it along with user accounts to access the backend, and schedule a helpful lesson.
Starter SEO - We use the Yoast SEO plugin, which efficiently functions on autopilot, offering tools for content optimization, keyword management, and readability improvements. This enhances your website's search engine performance.
(We also offer In-Depth SEO Campaigns)
Website Google Analytics - We’ll install Google Analytics, which provides key statistics about visits to your site, where they’re coming from and more. These vital facts allow you to make data-driven decisions regarding your site’s content.
Local, Savvy Web Crew - We love being hands-on with our clients and are there when you need us!
Project Specifics
"We would like to relaunch universitycity.org as a responsive Wordpress site with a page builder such as Elementor installed. We would like to the site to follow the W3’s Web Content Accessibility Guidelines as best as possible to optimize access and the user experience for everyone."
- WordPress is our area of expertise, and we use the WP Bakery Page Builder for content setup, which you'll find incredibly user-friendly.
- Once your new site is fully complete, we'll ensure that all content and pages look great on both mobile and tablet devices.
- We can utilize the Userway plugin to attempt to meet WCAG compliance. You can see an example of it on our client's site https://www.phillyautismproject.org; the little blue icon.
"As for our blog posts (830 pages) and press coverage archive (290 pages), what do you normally do with that content when redesigning a site?"
- Best to keep these pages, as showing Google you have lots of quality content is good for SEO. We'll migrate them all to the new site.
"The Restaurant, Attractions, and Accommodations (264 pages total) pages relating to this map are being phased out." and "The 308 unpublished pages in our sitemap can go away."
- No problem, noted!
"UCD’s signature events – we may also want to incorporate event registrations • General neighborhood events via our event calendar (currently using a third party vendor)"
- For events, we recommend using The Events Calendar's Pro plugin - it's quite versatile and very easy to use.
- Here's how some of our clients are using it:
"We would also like users to sign up for our newsletters."
- We recommend Constant Contact or MailChimp; we can seamlessly integrate the sign-up form into your website, either in the footer or as a pop-up.
- We can also use any other service that offers embedded forms or integrates with WordPress.
The 3 microsites...
- We'll plan to build that content into the site, following the guidelines you shared:
- ucdiningdays.com - "This is a landing page and pages for each participating restaurant - currently about 35 (it varies from year to year). I can build the restaurant pages."
- rediscoverwestphilly.com - "This is currently 7 pages, and maybe drop to 6 on the new site."
- ucdannualreview.com - "This will be 1 to 3 pages on the new site. This page has a single downloadable PDF. I would also like to somehow archive the six I've built in Squarespace on a page. I may make simple PDF versions of all 6."
Process & Personnel
- After meeting and finalizing the site's navigation/sitemap, we'll start the design phase.
- We’ll deliver 2 alternative homepage designs for your team to review.
- When the final mockup is approved, we'll build it onto a live staging site and share the link.
- With the staging link, you can check out our progress anytime during the whole project.
- At this point, we'll begin building the inner pages with the content provided to us.
- Once the site’s 100% done, we’ll tweak all pages to ensure they look superb on phones, tablets, etc.
- Then launch time! We’ll schedule a lesson to show your team the ins and outs of editing your new site!
Key Team Members:
• Main Contact - Jeremy Sanchez
• Project Managers - Dani Pemberton & Jeremy Sanchez
• Designers - Laura Kao & Jeremy Sanchez
• Developers - Roi Gregorio, Austin Inman & Marc Levy
Timeline
Completion of website - 10-16 weeks
Design Exploration - 1-2 Weeks
- Review your branding assets, example websites and get creative with ideas.
Design Mockups - 2-3 Weeks
- We’ll translate our conversations into a working design that matches our collaborative design aesthetic.
Mockups into Live Samples, Content Creation/Migration - 5-8 Weeks
- We’ll migrate the current content you want to keep, and get any new content needed up on the site.
Mobile Responsive Edits & QA Testing - 2-3 Weeks
- Mobile/tablet edits are done very last. Once the staging site is 100% done, we'll start responsive tweaks.
- QA Testing across various browsers & devices, we'll make sure everything's looking and functioning great!
Launch & Training - 1 Week
- Launch time! We’ll schedule a time to chat and walk you through the backend of your website.
Our Work
Here are several of our non-profit projects and two larger, nicely-organized websites we created.
Pricing
Project Range — $60,000
Your RFP was very helpful in providing us a comprehensive understanding of your project and its requirements. Once we have a solid idea of your website's new sitemap/structure, we'll provide an updated PDF proposal, to sign.
Payment Structure (This is flexible)
• 1st payment (50%) due when contract is signed.
• Final payment (50%) due upon completion of website.
Post-Launch Edits — $150/hour
We provide four hours of post-launch website edits at no cost. This includes extra training, edits, and more. We are always just an email or call away for any support needs and are happy to help with small tasks at no extra charge.
Quarterly Maintenance — 1-Year Included ($2k value)
Every 3 months, we'll check your site to ensure it's running smoothly. Our maintenance includes weekly site backups, plugin updates, core WordPress updates, security checkups, and site downtime monitoring. Click here for more info.
In-Depth SEO Campaign — Chat us for an estimate
We’ve helped many companies rank high on Google. We offer full-service SEO, including research, content creation, website optimization, and backlinks - we can handle it all. We don't outsource to sketchy companies; instead, we do everything in-house to ensure the best results.
Google Ads (PPC) — Chat us for an estimate
We create and manage PPC campaigns that drive revenue. Through the use of data analytics, we get you a better return on ad spend.
Agreement (Overview)
- You'll receive 4 hours of post-launch support at no extra cost.
- Total costs are broken into 2 payments, and this is flexible.
- In case of delays, we offer a day-for-day extension.
- It’s okay for us to put your website on our portfolio.
- Your project will be treated with the utmost privacy.
- You'll retain 100% ownership of everything we build for you.
Here are the fine print details of our proposal agreement. When ready, we can send over a PDF version for signatures.
This is a Website Project Agreement between The Jawn Inc. doing business as The 215 Guys (“The 215 Guys”) and University City District (“Client”). This Agreement, including the Website Redesign & Strategy Proposal above, constitutes the full agreement and understanding of the parties.
- Deliverables. Deliverables means the services, website, and work product specified in this Agreement to be delivered by The 215 Guys to the Client, in the form and media specified in this Agreement.
- Fees. Client agrees to pay The 215 Guys the fees addressed in the Pricing section. The Pricing includes all fees for any assets purchased on behalf of Client and also The 215 Guys’ time accumulated during the lifetime of building the project. Assets include any design, photos, graphics, source code, text, or software.
- Payment Schedule. A non-refundable deposit, of 50% of the project’s total cost, is due upon signing of this contract and before the website build is to begin. The remaining balance, 50% of the project’s total cost, is due prior to launch of the website or delivery of website files. Our accepted payment methods are check or credit card / ACH (+5% fee). All bounced checks are subject to a $40 return check fee. The quoted rate in “Total Project Cost” expires 30 days after receipt of this proposal.
- Withholding Deliverables. The 215 Guys may withhold delivery and transfer of ownership of any current work if accounts are not current or overdue invoices are not paid in full.
- Delays.
- The 215 Guys Delay.The 215 Guys shall use all reasonable efforts to deliver the project within the stated timeframe. The 215 Guys may extend the due date for any Deliverable by giving written notice to Client. The total days of all extensions shall not exceed fourteen (14) days except for Client delays as stated in paragraph 5b and General delays as stated in 5c.
- Client Delays. Client shall use all reasonable efforts to provide needed information, materials and approvals needed for The 215 Guys to begin and complete the project. Any delay by Client will result in a day-for-day extension of the due dates for all Deliverables.
- General Delays. Any delay caused by conditions beyond the reasonable control of the parties shall not be considered a breach and will result in a day-for-day extension of any performance due. Each party shall use reasonable efforts to notify the other party, in writing, of such a delay. Conditions beyond the reasonable control of the parties include, but are not limited to, natural disasters, acts of government after the date of agreement, power failure, fire, flood, acts of God, labor disputes, riots, acts of war, terrorism and epidemics.
- Six Month Timeline. If, due to Client delays, the project’s duration has reached or exceeded 6 months from the project starting date, The 215 Guys may require one or all of the following to extend or complete the project: Payment in full, an updated Scope of Work, additional compensation.
- If the project is not completed within 6 months from the start date due to Client delays, we may require full payment of the project's balance in order to continue and/or complete the project.
- If the project is not completed within 6 months from the start date due to Client delays, The 215
Guys may require an Updated SOW (Scope of Work) detailing the remaining items needed to complete the project. - If Client requests additional edits that are not listed in the Updated SOW (Scope of Work), there may be additional costs incurred. The 215 Guys will inform the Client of the hours needed to complete the additional edits at $150/hour or a quoted price.
- Hosting. The Client agrees to select a web hosting service which allows The 215 Guys full access to any control panels, files, and databases needed for the website. The 215 Guys build websites on the WordPress CMS platform and any associated hosting services must fully support its features. All associated hosting costs are to be paid by Client. If needed, The 215 Guys can provide a list of web host providers who support the technology required for the Client’s website. Please note that transferring hosts may interfere with Client’s e-mail service.If the Client chooses a non-standard or custom-built hosting solution, the Client is solely responsible for its functionality and stability, including the correct operation of WordPress, email transmission, and SSL installation and operation. The 215 Guys disclaim any liability or responsibility to provide technical support or troubleshooting for these elements in such environments, and any failure to provide a fully operational hosting solution is the Client's sole responsibility. The 215 Guys reserve the right to refuse service if these criteria are not met.
- SEO. We use Yoast SEO to ensure basic technical on-page SEO standards are met. Our services and this plugin do not ensure rankings or placement on Google, and other search engines, and we make no representations regarding ranking or placement on Google, unless this proposal includes an SEO Campaign.
- Accessibility. Unless stated in this proposal, this project does not include an ADA or WCAG fully accessible website. We recommend and will install a program, Userway, at no charge for any Client requesting it.
- Testing. The 215 Guys will test and correct deliverables using commercially reasonable efforts before providing the final project to Client. We will test on the top 3 modern browsers (Chrome, Safari, and Firefox), the most common screen sites, the most common mobile devices, and also utilize a third-party service QA tester.
- Maintenance. If the Client is interested in having The 215 Guys handle post-launch maintenance of their site, the Client will be invoiced according to their selected package. Maintenance involves plugins updates, core WordPress updates, security via plugins, downtime checker, backups. Should any updates cause issues, additional costs may be incurred to finish.
- Website Launch Responsibilities. The 215 Guys will be responsible for pushing the new website live. When launching a new website we have built, The 215 Guys will only migrate the new website from our secure server to a new host or to your approved existing host. If needed and requested, we will also point your domain to the correct hosting server. The 215 Guys will NOT be responsible for domain migration, email setup, email redirection, or any other aspects that do not relate directly to the launching of the new website. The Client agrees to assume sole and complete responsibility and liability for domain migration, email setup, email redirection, or any other aspects that do not relate directly to the launching of the new website.The 215 Guys highly recommend that you contact your host for any free support they may offer. Hosts that we recommend come with excellent support teams.
- Promotions. The 215 Guys shall retain the right to reproduce, publish and display the Deliverables in The 215 Guys’ portfolios and websites, in galleries, design periodicals and other media or exhibits, for the purposes of recognition of creative excellence or professional advancement, and to be credited with authorship of the Deliverables in connection with any such uses.
- Confidential Information. Confidential Information" includes information that The 215 Guys should reasonably believe to be confidential. The 215 Guys agree that any knowledge gained by them regarding materials, data or other information not accessible by the public and belonging to Client shall remain confidential. Confidential Information shall only be used as needed to perform this Agreement, and any knowledge so gained by The 215 Guys shall not be used, published or divulged by them to any other persons or outside sources without the Client’s prior written consent. The 215 Guys shall not copy nor share the Client’s trade secrets, and other confidential information, for any reason, without written consent from Client. The Client agrees to keep confidential details of this agreement, including but not limited to: Total Project Cost, associated Scope of Work, and other Questionnaire documentation provided by The 215 Guys.On expiration or termination of this Agreement: (a) each party shall return or, at the disclosing party’s request, destroy the Confidential Information of the other party, and (b) all rights and obligations regarding Confidential Information shall survive.
- Copyright and Trademarks. The Client guarantees that any elements of text, graphics, photos, designs, trademarks or artwork furnished to The 215 Guys for use on the Client’s website are owned by the Client, or that the Client has permission from the rightful owner to use each of these elements and that the Client will indemnify and hold The 215 Guys harmless from any claim or suit arising from the use of such elements supplied by the Client.The 215 Guys guarantee that any elements of graphics, photos, designs, artwork or code provided to the Client on the Client’s website are owned by The 215 Guys or that The 215 Guys have permission from the rightful owner to use each of these elements on the Client’s website and that The 215 Guys shall indemnify and hold The Client harmless from any claim or suit arising from the use of such elements provided by The 215 Guys by any third party.
- Website Ownership. Subject to the rights reserved and retained by the Client pursuant to this Agreement, The Client shall retain all ownership of materials developed by The 215 Guys for use in the web site delivered. Copyright and Ownership of the finished and assembled work of webpages and graphics produced by The 215 Guys shall be vested with the Client upon the final payment of the project. This ownership is to include the design, photos, graphics, source code, text and any software purchased or designed specifically for Client for completion of this project.
- Limitation of Liability. Neither party will be liable to the other party for any special, indirect, consequential or incidental damages of any kind, including, without limitation, any loss of profit, loss of use, or business interruption, based on any claim under this Agreement, even if the party has been advised of the possibility of such damages. In no event shall the liability for damages of The 215 Guys exceed the amounts actually paid to The 215 Guys by Client.
- No Exclusivity. This Agreement does not create an exclusive relationship between the parties. The Client is free to engage others to perform services of the same or similar nature to those provided by The 215 Guys, and The 215 Guys shall be entitled to offer and provide design services to others, solicit other clients and otherwise advertise the services offered by The 215 Guys.
- Mediation. The Client and The 215 Guys agree to exercise their best efforts to settle any dispute arising from or relating to this Agreement by mutual agreement (“dispute”). In the event that a dispute is not settled within thirty (30) days from the date that a party notifies the other party of a dispute, the parties agree to mediate the dispute using a mutually agreed upon mediator. Each party shall bear its own costs of the mediation and shall bear one-half of the mediator’s costs.
- Warranty Period. During the first three (3) months following this launch of the website, pushing the website live, The 215 Guys shall provide up to four (4) hours of Support Services at no additional cost to Client. Support Services means commercially reasonable technical support and assistance to maintain and update the website, including correcting any errors or deficiencies.
- Changes. If Client would like to make changes to their website, after entering into this Agreement, it will be billed on a time and materials basis at The 215 Guys’ hourly rate of one-hundred fifty ($150) dollars per hour.
- Accreditation. The 215 Guys shall place accreditation, as a hyperlink, on the footer of each page of the delivered website, and/or add a unique page or post. This accreditation or page/post will be linked to The 215 Guys or one of its affiliated companies or name under which The 215 Guys does business. There is a fee of five-hundred dollars ($500) if the Client does not want an accreditation applied to their project. Any accreditation can not be removed by the Client for the lifespan of the delivered website’s design.
- Amendment. This Agreement may be amended at any time upon mutual consent of the parties, and any such amendments shall be in writing and signed by the parties.
- Termination. This Agreement shall be valid between the parties until such time as Client or The 215 Guys sends written and e-mail notice of termination to either party’s respective place of business and contact e-mail address (hello@the215guys.com). If termination of this Agreement occurs by Client, any payments made to The 215 Guys are non-refundable. The 215 Guys reserve the right to terminate this agreement if there is no communication from Client for 60 or more consecutive days, in which case any payments made to The 215 Guys are non-refundable.